Dylan Mulvaney's latest sponsored posts endorsing Nike and Bud Light could have netted the controversial trans influencer $150,000 each, according to marketing experts.
Mulvaney's popularity on TikTok and Instagram has surged in recent months to a combined total of 12.5 million followers, meaning she can rake in $50,000 to $80,000 per sponsored post.
But the 26-year-old's uploads pushing her divisive new deals with global brands Bud and Nike might have earned around double that - thanks to the size of the companies and the huge reach of the posts, it's claimed.
Gareth Boyd, Marketing & PR Director at Forte Analytica, told DailyMail.com: 'We estimate $50,000 to $80,000 per post, respectively on TikTok and Instagram.
'The last three sponsored posts would be estimated at around $150,000.
And Nike and Bud Light are just the latest in a spate of paid partnerships in the space of a month, with Mulvaney working with Maybelline, Ole Henriksen, Kate Spade and Native Deodoran.
There may be a 'kicker' agreement in the campaign, and if it goes well/viral, there will be a clause for additional bonus funds.'
Boyd said 'Nike and Bud Light will be paying a premium for the exposure and PR reaction from this campaign'.
Mulvaney bags at least $1 million per year through her partnerships with a wide range of companies, according to recent estimates. Her popularity has been boosted by a meeting with Joe Biden at the White House in October and her links to Hollywood A-listers.
Her other recent Instagram stories include a post about the luxurious Plaza Hotel, which overlooks Central Park in New York City and costs up to $2,000 per night for a suite.
Another on Wednesday showed a Mugler handbag, worth around $2,000, gifted by the designer brand to Mulvaney. As well as providing the freebies for influencers to model and show off, some brands also pay hefty rates for the publicity.
Boyd said there is likely 'some sort of lump sum or sign-on fee' when a top influencer signs up with a global brand like Nike. Companies will also factor in the possibility of a backlash before striking the deal, he said.
Nike has been criticized for using a trans person to promote its Nike Women line, including leggings and sports bras. Mulvaney promoted the gear with a video shared to Instagram of herself skipping around a yard doing mock exercises.